At Twitter, Trump Is Star and Headache

The deactivation of President Donald Trump's Twitter account by a rogue employee was the most public sign yet that Twitter's greatest star can also cause the company great headaches.
 Twitter blamed the incident— which took Mr. Trump's @realdonaldtrump account offline for 11 minutes late Thursday—on actions taken by a customer-support employee on his or her last day of work. Twitter said it was taking measures “to prevent this from happening again.”

What Tiffany & Co. Learned About Mobile From Watching Its Competitors

An icon like Tiffany & Co., the final word in luxury goods for 180 years and counting, might not seem to need business pointers from anyone. But it turns out that when it comes to mobile, at least, the famous brand has learned a great deal in recent years—in part from watching its competitors.

How to Create a Successful Limited-Time Offer

For more than 30 years, there has been a much anticipated product on the McDonald's menu: The McRib. This grandfather of limited-time offers has been offered sporadically around the country on a local or regional basis. McRib lovers are such a rabid bunch that they created a website to help one another find the sandwich in McDonald's locations.

16 Social Media Tips from World-Class Marketing Pros

The difficult thing about social media is that it is ever-changing. What works today as a best practice, doesn’t tomorrow and the platform that is all the rage this afternoon is suddenly less important to your demographic over the weekend. We’ve seen it with Instagram’s massive growing following and MySpace’s diminishing one.

The Most Successful LinkedIn Headlines and Topics of 2016

I was idly running some searches on BuzzSumo last week when I noticed some patterns for LinkedIn content. I decided to explore it a little further by analysing the most successful headlines and topics. I have shared my findings in case they are of interest when developing your LinkedIn content strategy.