Global Mobile Ad Revenue Up 64% - Mobile Display Ads Top Search First Time Ever

Global revenue for mobile display, search and messaging ads climbed to $31.9 billion in 2014.

The IAB reports total global mobile ad revenue in 2014 reached $31.9 billion, an impressive 64.8 percent jump over 2013.

For the first time ever, mobile display ad earnings topped search.

The forgotten art of advertising

Data has become king. The immensely impressive targeting capabilities that big data has brought with it have created a feverish need amongst marketers to reach ‘the right users at the right time’. Given that mobile DSPs are starting to gain serious ground, ‘the right device’ and the ‘right place’ have suddenly also been added to this ad tech mantra.