On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing manager quickly discovers that marketing project management doesn’t follow the same rules as traditional project management. Marketing projects come in a bewildering variety from weekly blog posts to global product launches. Small marketing projects require extreme agility. Big bang marketing projects require detailed tracking and cross-functional coordination. Social media marketing and public relations are essentially sales. And, high volume marketing production is more like a manufacturing process than a project.