News

Global Advertising Spend to Rise 4.6% to $579 Billion in 2016

LONDON — Global advertising expenditure is on course to grow 4.6% to $579 billion this year, up from 3.9% growth last year, media research agency ZenithOptimedia reported Monday.

Its optimism is driven by the prospect of three special events this year, rapid recovery from the markets most affected by the eurozone crisis, and the emergence of fast-growing markets that are opening up to international advertising.

Newbie Advertisers Take a Super Bowl Shot

By SUZANNE VRANICA

Last year Gildan Activewear Inc., a Montreal-based T-shirt manufacturer, spent about $1 million on advertising in the U.S. On Sunday, it will spend nearly four times that amount for just one spot on television's biggest event—the Super Bowl.

Gildan is one of a handful of lesser-known marketers that every year roll the dice with huge bets on the big game in hopes that exposure to the huge audience—a record 111 million people last year—will raise their public profiles.

Accounts and People of Note in the Advertising Industry

 Leila Amirsadeghi joined Trailer Park, Hollywood, Calif., in a new post, vice president for client engagement. She had most recently run her own creative consulting practice, Mesh, and before that was senior director for business development at Blitz, Santa Monica, Calif.

Charlie Anderson joined Project WorldWide in a new post, senior vice president for shopper marketing, based in Fayetteville, Ark. He had been chief executive for North America at Saatchi & Saatchi X, part of the Saatchi & Saatchi division of the Publicis Groupe, also based in Fayetteville.

Allinson rebrand reclaims its Victorian heritage

Tue, 30 Aug 2011 | By Suzanne Bearne

Bread and bakery brand Allinson is returning to its Victorian roots with a rebrand aimed at boosting consumer awareness of its products.

Drawing inspiration from the 120-year old brand’s beginnings, founder Thomas Allinson will feature across its marketing material while designs from its original packaging and advertising have been updated for its latest campaign, which launched today (30 August 2011).

A national print campaign will tell the story of Thomas Allinson’s vision for wholesome living.

Bar Refaeli Swaps Spit With Jesse Heiman in Go Daddy Super Bowl Ad

Model, actor require a reported 45 takes By Tim Nudd

Here's a commercial that might stop your Super Bowl party in its tracks.

Go Daddy on Friday unveiled the second of its two 30-second commercials for Sunday's broadcast, this one featuring Bar Refaeli. And it proves to be quite the unusual advertising job indeed for the Israeli supermodel.

FTC Chairman to Leave in Mid-February

Leibowitz one of the most active FTCs in recent memory By Katy Bachman

Federal Trade Commission chairman Jon Leibowitz will step down from the agency February 15 after four years as chairman. He has been a commissioner since 2004.

Many in Washington anticipated his move, announced late Thursday in a number of leading national newspapers, since last year.